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Thanks for visiting my writing sample website. 

Communication is a skill and art form easily lost in our breakneck speed society. Much of it gets all mashed up, creating a whole lot of "white noise," but no actual results.  

When we craft messages, here's some questions to consider:
  • What is your message/s intention? What do you want to accomplish by communicating it?
  • Will the message speak to- and be heard by- the appropriate audience? 
  • What about infographics or other images?
  • What marketing channels (traditional media, social media, marketing materials, etc.) are most effective? 
  • How sustainable is your engagement?
Dizzy yet?

This website offers several examples of my writing created for a variety of messages, venues and audiences. 
Working in marketing communications and project management, I've learned - and continue to learn - how to help organizations and individuals strategize and implement their communication initiatives. Using the questions I mentioned above, along with others, is a great place to start.

Enjoy your visit. And if you'd like to see anything else, don't hesitate to ask.  
 
Thanks again!

 Shelly 




Testimonials
"Many thanks for the great article on the Digital Scholarship Lab in UNC Charlotte magazine. Working with you  was a very positive experience - you helped me clarify our message tremendously. You started the article about the week after our reorganization, so I know it was a challenge to develop such a tight, coherent article. Thank you!"
  - Dr.  Heather McCullough,   Head of Digital Scholarship,
Atkins Library 

"You have gotten Special Collections so much more exposure than we've ever had before. I can't tell you how grateful I am."
   - Kristy Dixon,
Head of Digital Programming and Special Collections,
Atkins Library

Shelly Theriault | 704.564.2461 | theriault.shelly@gmail.com